Alphaspring Financial Inc. Privacy Policy  

Introduction

This Privacy Policy outlines Alphaspring Financial Inc. (" we ", " our " or " the Company ") practices with respect to information collected from users who access our website at www.alphaspringfinancial.com (" Site "), or otherwise share personal information with us (collectively: " Users "). 

Grounds for data collection 

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter " Personal Information ") as may be required by law or our providers such as: is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions. 

What information we collect?

We collect two types of data and information from Users. 

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“ Non-personal Information ”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).

The second type of information is Personal Information which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:
  • Device Information: We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site.
  • Contact information: When you complete the contact form on our Site you will be asked to provide us with certain details such as: full name; e-mail address, telephone number and subject matter

How do we receive information about you?

We receive your Personal Information from various sources:
  • When you voluntarily provide us with your personal details in order to register on our Site;
  • When you use or access our Site in connection with your use of our services;
  • From referrals from third party service providers like realtor, legal firms, accounting firms, existing clients, and others.

How we collect, Use, Share, Disclose and Retain your information?

With your consent, we collect information that helps us formulate advice and recommend the most suitable products or services available to purchase through us. 

We collect all personal and corporate information, including related personal details, financial and health information, and use and retain it solely to provide advice. We convey your PI to Insurers or banks through wholesale organizations known as Managing General Agencies (MGAs), which are contracted to provide administrative services to them. 

In addition, we may share this information with others to obtain help in areas outside of our areas of expertise. We are required to retain much of the information we collect for regulatory reasons, including demonstrating that the recommendations we make are suitable and have addressed your identified needs.  

Consent

We use your PI to identify products, concepts and services to address the needs you have specified. By signing a client engagement letter with us, you agree: 
  • To provide accurate, current and updated information throughout our business relationship as your circumstances change, 
  • To allow us to use, share and disclose this information on an as-needed basis with our suppliers, associates and wholesale organizations, which may retain some information on file for future use and reference by us, our suppliers and any assignees,
  • To allow us to retain your PI including, health information as detailed on your applications and any financial details you have provided, in our records for as long as we are your Advisor or have a business or regulatory need to retain the information; and
  • To the assignment of your file, including your PI, to another agent or agency, to continue to service your needs, if for any reason any our agent ceases to operate. You will, however, have the right to choose your agent should you not agree to the agent selected for the re-assignment.  

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 

A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to. 

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy. 

How do we safeguard your information?

All employees, associated advisors, wholesale organizations, and suppliers granted access to client records are required by law and regulation to keep this information protected and confidential and to use the information only for the purposes identified. We have established physical and systems safeguards, along with proper processes, to protect client information from unauthorized access or use. In addition, we do not sell your PI to anyone or share your PI with organizations outside of our relationship with you that would use it to contact you about their products or services.

Your Right to Complain

You have the right to complain confidentially to us, the insurer, and the Privacy Commissioner of Canada, where you believe there has been a breach of your PI to an unauthorized party.  

Advertisements

  We may use a third-party advertising technology to serve advertisements when you access the Site. This technology uses your information with regards to your use of the Services to serve advertisements to you (e.g., by placing third-party cookies on your web browser). 

You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). For more information about this practice by NAI and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: http://optout.networkadvertising.org/#!/ and http://optout.aboutads.info/#!/.

Marketing

We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.  

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists. 

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Corporate transaction

We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Updates or amendments to this Privacy Policy

How to contact us

If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at external@alphaspringfinancial.com.

Alphaspring Financial Inc.
2500-500 4 Ave SW
Calgary, Alberta, Canada
T2P 2V6
Last Modified: January 13 2022
Share by: